Writing Skills for PR Professionals
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Price £120.00 excl. VAT
Places available: 39
Time 16:00 - 17:30
If you have problems booking this course please call our booking hotline number 01962 832542 or email firstname.lastname@example.org. Our offices are open 9am - 5.30pm Monday to Friday.
Writing well is at the heart of efective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
How attendees will benefit
Attendees will gain an understanding in how to write effectively for different mediums and will be able to adapt their style to suit different audiences.
Who should attend
This seminar is ideal for people new to PR or PR professionals looking to improve their writing skills.
What attendees will learn
Selecting the appropriate communication device
Structuring news releases, email sell-ins and features
The importance of headlines and first paragraphs
Varying writing style to suit intended audience and objective
Common grammatical mistakes and how to prevent them
Attendees will receive a copy of the presentation
About the trainer
Vyvyan Kinross, BA (Hons), MCIPR, has been a marketing and PR consultant for over 25 years. He has worked in-house, in agencies and has been a co-founder of a successful PR and marketing consultancy. Vyvyan is an experienced trainer, working with individuals and teams at every level of the profession. A graduate in Modern Arabic Studies, he is a former journalist specialising in Middle East affairs and remains a member of the National Union of Journalists.