Social Media Strategy and Success
Go to PR Training Hub or Social Media Training Hub for full list of training courses.
Price £120.00 excl. VAT
Places available: 27
Time 10:30 - 12:00
If you have problems booking this course please call our booking hotline number 01962 832542 or email firstname.lastname@example.org. Our offices are open 9am - 5.30pm Monday to Friday.
A good social media strategy is not something to be under estimated. Unfortunately the "build it and they will come" strategy may just not be good enough in the 2011 Social Communications world.
In this session we look at a strategic process for doing social media that, like all good things in life comes in 3 easy chunks - Listening / Planning / Engagement
What should attend:
Those managing overall strategy development on behalf of a brand or client. Preferably you will have some say in how a marketing or PR budget is being spent.
What Will You Learn?
How to think strategically about social media
The benefits of long term engagement
How social media fits into the wider marketing mix
How social media can be used for more than just communications
James Poulter - Digital Director, Euro RSCG Biss Lancaster
James joined Biss Lancaster in 2010 to lead the agencies Digital team, pioneering the area of "social communication", using social media and networking to help brands generate postive word of mouth for their campaigns.
James joined Biss Lancaster after running the London arm of Ogilvy Public Relations 360 Digital Influence team, where he specialised in developing strategic approaches to digital communications across the marketing disciplines, working with brands such as IBM, Mattel, Vodafone, Barclays, Ford, Volvo, Nike, Nestle and Unilever.
James is an active blogger and can be found online at http://jamespoulter.co.uk and on twitter @jamespoulter where he continues to interpret the social commuinications revolution into actionable strategies for some of the worlds largest brands.