Measuring and Evaluating PR
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Price £120.00 excl. VAT
Places available: 37
Type: Online
Time 10:30 - 12:00
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If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
PR is coming under increasing scrutinary from clients and management to be accountable - and prove its worth. At the same time some ofo the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new thories and methods of measuring the impact of a PR campaign and you can see - Effective evaluation of PR is a vital piece of knowledge for a PR practitioner.
This PRCA Webinar is an intensive and highly practical session.
How attendees will benefit
Attendees will:
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Gain an overview on the latest thinking in evaluation, what is available
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Understand how to apply it to your campaigns
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Understand how to make in an integral piece of your management
Who should attend
This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR Campaigns.
What attendees will Learn
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Why evaluate? And the need to have it at the heart of everything you do.
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The common pitfalls of evaluation and how to avoid them
Trainer: Steve Dunne
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