How to create an effective blog
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Why attend
With two every second being launched blogging has become one of the most hyped Internet tactics to promote organisations and communicate with their key audiences. Every client wants to do one but most are left feeling disappointed at its lack of success, with no readership, little interaction or worse - just negative engagment.
But blogging can be immensely powerful for an organisation if constructed right and deployed correctly. This Webinar will bring you all the key steps you need to take in conducting a truly successful blog that gains big readership numbers and active engagement with the audience.
This no-nonsense session will show you how to run a blog for focus groups, internal communications, product development, customer complaints and dealing with stakeholders. In a two hour briefing session you will learn best practice for creating a powerful and effective blog for your client and see how to create a blog that adds to your client's overall strategy and gets true interaction with the target audience.
How attendees will benefit
Attendees will:
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Gain a clear understanding of what a blog is and how to deploy it.
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Be able to give advice to give a client and when to say Yes (or No) to a blog
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Be able to integrate the blog into a full on and off line strategy
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Have the confidence to blog successfully
Who should attend
This webinar is aimed at all levels who would like to understand more about blogging and how to use it effectively within a PR campaign
What Delegates will learn
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Develop a Blog strategy that recruits and builds readership
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Creating the blog itself - which platform to use and how to use it
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