Good Media Relations
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If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
Most journalists speak disparagingly about most PR people, but they all say there are a few who are worth their weight in gold. How do you become one of those few?
How attendees will benefit
Attendees will gain an understanding in:
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How to invest in, and manage, their single most valuable professional asset
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What journalists want and how to develop lifelong relationships with them
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The rules and dynamics which govern MSM and online journalists' careers
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How to be a reporter's ‘first port of call'
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How to deliver better media results for their clients
Who should attend
This course is aimed at account executives who would like to develop their media relations skills further.
What attendees will learn
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What journalists and reporters are like
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Their professional pressures and goals
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What they want from PR people, what they don't want
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How to develop a productive relationship with them
It also demonstrates:
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How to provide the media with usable material
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How to spot or create a news angle
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How to turn a weak story into a good one
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How to present material professionally
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How to sell it in successfully
Materials
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Hard copy (or online copy) of the Powerpoint slide deck
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List of relevant books, articles, sites and blogs
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Checklists, cue-sheets and fast-facts where appropriate
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Email address for questions after the course
About the trainer
Adrian Wheeler began his career as a local newspaper reporter and co-founded Sterling PR, which became the European HQ of GCI Group, where he worked as UK CEO and then European chairman for 15 years.
Adrian is now a non-executive director with Firefly Communications and The London Communications Agency and a partner in Agincourt Communications, an issues and crisis communications management consultancy
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