Digital Landscape for PR
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A practical briefing that acts as an introduction to digital PR and the E-PR environment
How attendees will benefit
Attendees will gain an understanding of the digital world and how they can utilise this in their strategies.
Who should attend
This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.
What attendees will learn
The changing digital landscape
The characteristics of the digital audience
The Prosumer, crowd sourcing and social media
How the media is changing and how to engage them on the web
E-PRØ Tactics and strategies for campaigns
Attendees will receive a copy of the presentation
About the trainer
Steve is currently executive Chairman of Digital Drums, the UK's premier digital PR and marketing strategy consultancy. Digital Drums has advised companies such as Virgin Atlantic, Dorothy Perkins, Arcadia Plc and The Hospital Group Plc on their digital PR presence. Steve is aso Chairman of Brighter Group.
A marketing professional with over 30 years experience, Steve has held senior PR roles in British Telecom, HSBC and South African Airways as well as being a director and board member of a range of PR consultancies including Affinity Consulting, Countrywide Porter Novelli and Brighter Group - where he is still a board member.
As a trainer Steve is much in demand and has trained organisations as wide and varied as The Prime Minister's Office, The Royal Navy, Tourist boards, blue chip Plc's, charities, PR consultancies (of all sizes) airlines, hotel groups and retail chains amongst many others.