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Digital Landscape for PR

Go to PR Training Hub or Social Media Training Hub for full list of training courses.

Price £120.00 excl. VAT

Places available: 40
Type: Online
Date 8 February 2012
Time 16:00  - 17:30

If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

Why attend

A practical briefing that acts as an introduction to digital PR and the E-PR environment

How attendees will benefit

Attendees will gain an understanding of the digital world and how they can utilise this in their strategies.

Who should attend

This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.

What attendees will learn

• The changing digital landscape
• The characteristics of the digital audience
• The Prosumer, crowd sourcing and social media
• How the media is changing and how to engage them on the web
• E-PRØ Tactics and strategies for campaigns

Materials

Attendees will receive a copy of the presentation

About the trainer

Steve is currently executive Chairman of Digital Drums, the UK's premier digital PR and marketing strategy consultancy. Digital Drums has advised companies such as Virgin Atlantic, Dorothy Perkins, Arcadia Plc and The Hospital Group Plc on their digital PR presence. Steve is aso Chairman of Brighter Group.

A marketing professional with over 30 years experience, Steve has held senior PR roles in British Telecom, HSBC and South African Airways as well as being a director and board member of a range of PR consultancies including Affinity Consulting, Countrywide Porter Novelli and Brighter Group - where he is still a board member.

As a trainer Steve is much in demand and has trained organisations as wide and varied as The Prime Minister's Office, The Royal Navy, Tourist boards, blue chip Plc's, charities, PR consultancies (of all sizes) airlines, hotel groups and retail chains amongst many others.