Crisis PR in A Digital World
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For decades there was a formula to good crisis management, a formula tested over years. but the internet has shown that a reputation can be destroyed, not just in months but in hours: that a reputation can be pilled apart, not by an army of protesters but by one individual. The Internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist.
This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.
How Delegates Will Benefit
From knowing how to prepare their client or brand for an on-line crisis
Knowing which strategies are proven to work on line and how to select the right one for the right crisis
What tactics are available to fight an on-line attack or issue and how to deploy them powerfully
What Delegates will learn
Monitoring the chat on the Internet and flagging up potential issues
Preparing your in-house/agency team
Building a dark site to fill the vacuum
Key strategies for managing an on-line crisis
About The Trainer
Steve Dunne is the UK's leading PR and marketing trainer, one of the foremost thinkers and speakers on PR strategies and is a well renowned expert on E-marketing and PR in the digital age.