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Ever wanted to know more about PR and social media? Well, because we're nice people (honestly we are) and because we constantly get requests from PR people asking where they can find useful stuff, we thought we would produce a PR Knowledge Zone.
We don't pretend this is an all encompassing libray, but we reckon it's better than any other PR knowledge centre out there.
So please feel free to browse and download the stuff below. If you want to send us reports to add onto this page, please feel free to get in touch. The dictate may well be extended, but right now, the content rules are: that the reports have to be interesting, robust and free (for our readers.)
Look at what we have to share:
CIPR: State of the Nation Report
Edelman: Trust Barometer Research 2012
Google: Zero Moment of Truth Report
Institute for PR: Research Topics
PRCA: Maximising Opportunities: Broadening Access to the PR Industry
SEOmoz: 2011 Search Engine Ranking Factors
Some Crisis Management tips and ideas
Some PR Pitch tips - both for the agency and the client
And here are a bunch of PRmoment features that contain interesting stats for PR and social media professionals: A press release with video content is three times more likely to be published, says latest research
Brands are missing out on the potential of smartphones to sell products
Consumers listen to gossip and research online before deciding to buy
How consumers use social media channels
How the content of newspapers has changed - 1986 compared to 2011
How will public sector cuts shape the PR landscape?
New consumption habits during a recession
Percentage of consumers on Facebook, Twitter and LinkedIn
Social media census 2011
The history of PR
Where can PR make money?
Why PR professional should target websites with no paywalls during economic hard times
Why social media sells products
Enjoyed this article? Click here to read more PR Knowledge Hub features
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Live discussion about the NLA's effect on PR at 5pm today
PROs can make valuable contributions to Wikipedia, but they have to be careful how they do it. Marshall Manson, director of digital, EMEA at PR agency Edelman, offers four top tips
A video of highlights from How Should Brands Prepare for a Social Media Crisis?
2012 must be the year of strong leadership communication says Rod Cartwright, director of global corporate practice at PR firm Ketchum Pleon
Date: 22 Mar 2012 Location: Ketchum Pleon, Central London Cost: Tickets from £155 + VAT Why attend event: Do you understand how to robustly measure the impact of your PR? Are you concerned about how to measure the impact of social media on your brand? Are you concerned about how to integrate your PR agency into your evaluation effort? How much should PR evaluation cost?
Date: 20 Apr 2012 Location: Future Gallery, Leicester Square Cost: Cost £250 + VAT per person Why attend event: Life’s too short to stare at a blank piece of paper. That’s the philosophy behind this creativity training. Drawing on the worlds of brands, psychology and business the aim of the session is to demystify creativity and prove that everyone can be more creative
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