Nice storytelling PR stunt to mark the opening of Skyfall

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Date of webcast: 19 October 2012 16:21 GMT

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According to our Twitter stream (@therealprmoment) some people love this Coke Zero PR stunt but quite a few others find it's a bit contrived.

What do you reckon?

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Very slick, highly styled. This appears to be an ad trying to look like a PR stunt in order to go viral. The men - all men - look like they've walked straight out a Coke Zero ad casting as they are so on demographic of what the brand would want their audience to look like. Where's the guys charging in scuffed shoes, foaming at the mouth, gut hanging out who'd knock the flower seller out of the way with a punch to get their prize. Name: Mark P Date: 19 Oct 2012 04:53 PM

Very slick, highly styled. This appears to be an ad trying to look like a PR stunt in order to go viral. The men - all men - look like they've walked straight out a Coke Zero ad casting as they are so on demographic of what the brand would want their audience to look like. Where's the guys charging in scuffed shoes, foaming at the mouth, gut hanging out who'd knock the flower seller out of the way with a punch to get their prize.

Name: Mark P

Date: 19 Oct 2012 04:53 PM

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