Highlights from our How Brands Use Twitter conference
Date of webcast: 11 October 2012 11:57 GMT
Thank you to everyone who came along to our How Brands Use Twitter conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the evening.
The speakers and their topics of discussion at this conference were:
Chairperson's introduction
James Acheson-Gray, Managing Director - London office, APCO Worldwide
How John Lewis engage with their customers on Twitter
Louise Cooper, Senior Manager, Corporate, Digital & Branch PR, John Lewis
How brands can get the best outcomes from twitter: making money versus engagement
Matthew Bostrom, Senior Director, APCO Worldwide
How Three use Twitter
Johanna Whitaker, Lead Social Media Producer, Three
Thanks so much for our sponsors and hosts for the morning, APCO Worldwide.
The next PRmoment conference will be Brand Engagement: How brands engage with stakeholders.
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