Highlights from our Social Media in B2B Comms conference
Date of webcast: 05 October 2012 14:05 GMT
Thank you to everyone who came along to our Social Media in B2B Comms conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the evening.
The speakers and their topics of discussion at this conference were:
Chairperson's introduction
Stuart Handley, Ex Communications Director EMEA, Dell
Case study: Berwin Leighton Paisner’s integrated approach to social media in professional servicesAsh Coleman-Smith, Marketing Director, Berwin Leighton Paisner LLP
Why is listening more important than talking in social media?David Stevens, Head of Global Marketing, PA Consulting Group
Social media measurement standards, and why they matterRichard Bagnall, Board Director, Gorkana and Chair of AMEC's Standards in Social Media Measurement Group
Case study: How the FT use social media
Fiona Spooner, Head of Acquisition Marketing, The FT.com
Case study: How PwC joined up the digital strategies of its separate territories to create an integrated and uniform approach to social mediaNick Masters, Head of Online, PwC
Case study: Capgemini – Why good social internal comms creates social external commsTom Barton, Head of Communications, Capgemini
A social media stairway to heaven: When should B2B brands invest in social media
Frederik Tautz, Business Director - Social Media, Ketchum Pleon
Thanks so much for our sponsors and hosts for the morning, APCO Worldwide.
The next PRmoment conference will be Brand Engagement: How brands engage with stakeholders.
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